Marketing research is gathering, analysing, and interpreting information about a market, a product or service to be offered for sale in that market, and about the past, present, and potential customers for the product or service. It is a vital component of a company’s marketing strategy.
In today’s digital age, the internet has become an essential tool for marketing research. It allows companies to reach a wide audience quickly and cost-effectively and to gather a vast amount of data that can be analysed to inform marketing decisions.
How to use search-related internet facilities
Search engines are an important tool for conducting marketing research on the internet. They allow you to quickly find information on a wide range of topics, but it’s important to use them effectively to get the most relevant and accurate results. Here are a few tips for using search engines effectively:
- Use multiple-word searches: When searching for a specific phrase or concept, enclose the words in quotation marks. This will tell the search engine to look for the exact phrase rather than individual words.
- Use the minus sign: If you want to exclude a specific word or phrase from your search results, use the minus sign (-) followed by the word or phrase you want to exclude. For example, if you want to search for “marketing research” but exclude the term “internet,” you would enter “marketing research -internet” into the search bar.
- Restrict searches to a particular website or domain: To limit your search results to a specific website or domain, use the “site:” operator followed by the website or domain you want to search. For example, to search for “marketing research” only on the website www.example.com, you would enter “marketing research site:www.example.com” into the search bar.
Using these techniques, you can narrow your search results and find more relevant and accurate information for your marketing research. It’s also a good idea to try different search terms and combinations of words to see which produces the most valuable results.