2 – Know how to undertake an internal and external situational analysis
Learn how to conduct a comprehensive internal and external situational analysis to inform your marketing and business decisions. Understand key concepts such as PESTLE analysis, SWOT analysis, competitor analysis, and customer analysis. Master the art of identifying opportunities, threats, strengths and weaknesses in your internal and external environment. With this knowledge, you can make informed decisions that drive the growth and success of your business.