Legal, regulatory and ethical requirements in sales or marketing
An organisation needs to have clear procedures to ensure that its sales and marketing activities are conducted in a legal,...
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Principles of market segmentation
Market segmentation divides a market into smaller groups of consumers with similar needs or characteristics. It is a crucial element...How to assess market opportunities for new products and/or services
Assessing market opportunities for new products and services is essential in product development. It helps you determine whether there is...The principles of marketing strategy development
Marketing strategy development is creating a plan to effectively promote and sell products or services to a target market. Several...How to evaluate the effectiveness of a marketing strategy
There are a few key ways to evaluate the effectiveness of a marketing strategy: Set clear goals and metrics: Before...Assess market opportunities for new products
Assessing market opportunities for new products and services involves evaluating the potential demand for the product or service and the...Principles of marketing strategy development
Marketing strategy development involves creating a plan to market a product or service to a target audience effectively. Here are...The basis on which market research is commissioned
Market research gathers and analyses consumer, market, and competitor data to identify business opportunities and inform marketing strategies. It is...How to design market research projects
Market research is gathering, analysing, and interpreting information about a market, a product or service to be offered for sale...Principles of marketing data collection
Marketing data collection is the process of gathering, organising, and analysing information about consumers, competitors, and market trends to make...Principles of marketing data interpretation and evaluation
Marketing data interpretation and evaluation refers to analysing and understanding the data collected from marketing campaigns and efforts. The marketing...Customers and their needs
Understanding customers and their needs are crucial to any business or organisation. It involves gathering and analysing information about the...An organisation’s responses to customer relationships
Understanding an organisation’s responses to customer relationships is essential to managing customer interactions and building long-term customer loyalty. It involves...Principles of customer relationship management
Customer relationship management (CRM) manages interactions with current and potential customers. It involves using strategies and tactics to build and...1 – What is content marketing and why is it important?
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It is a way to reach and engage potential customers by providing them with valuable information that helps them solve their problems or meet their needs.2 – Tools and platforms to create and distribute content
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It is a way to attract and retain customers by consistently creating and curating content that addresses their needs and interests.3 – Targeted Content Marketing
To effectively use targeted content marketing, it is important to understand your target audience or buyer persona. Once you clearly understand your buyer persona, you can use targeted content marketing to reach them through various channels. To use targeted content marketing effectively, it is also important to consistently track and analyse the performance of your content.4 – The content marketing process
The content marketing process is the series of steps businesses follow to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.5 – Creating compelling and engaging content
Creating compelling and engaging content is essential for businesses looking to attract and retain a clearly defined audience. To create content that resonates with your target audience, it is essential to understand their needs, interests, and behaviours and create content that addresses these specific concerns.1 – Understand the process of planning a campaign
Learn the key steps and components of planning a successful campaign. From determining marketing objectives to selecting the right agency, this guide will take you through creating effective and efficient marketing campaigns. Discover the importance of target audience, message content, and call to action, along with tips for managing and developing agency relationships.