1 – The basis on which market research is commissioned Market research gathers and analyses consumer, market, and competitor data to identify business opportunities and inform marketing strategies. It is...
2 – How to design market research projects Market research is gathering, analysing, and interpreting information about a market, a product or service to be offered for sale...
3 – Principles of marketing data collection Marketing data collection is the process of gathering, organising, and analysing information about consumers, competitors, and market trends to make...
4 – Principles of marketing data interpretation and evaluation Marketing data interpretation and evaluation refers to analysing and understanding the data collected from marketing campaigns and efforts. The marketing...