Legal, regulatory and ethical requirements in sales or marketing
An organisation needs to have clear procedures to ensure that its sales and marketing activities are conducted in a legal,...
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How to assess market opportunities for new products and/or services
Assessing market opportunities for new products and services is essential in product development. It helps you determine whether there is...The principles of marketing strategy development
Marketing strategy development is creating a plan to effectively promote and sell products or services to a target market. Several...How to evaluate the effectiveness of a marketing strategy
There are a few key ways to evaluate the effectiveness of a marketing strategy: Set clear goals and metrics: Before...The role of digital marketing
Digital marketing uses channels and technologies to promote products, services, or brands. It encompasses many marketing activities, including search engine...The use of search engine optimisation (SEO)
Search engine optimisation, or SEO, is the process of improving the ranking of a website on search engines like Google....The requirements of marketing research using the internet
Marketing research is gathering, analysing, and interpreting information about a market, a product or service to be offered for sale...The uses of digital marketing devices and messages
Digital marketing uses various channels and technologies to promote and sell products or services. These channels can include social media,...How to use digital technology for marketing purposes
Digital technology has transformed the way businesses market their products and services. With the proliferation of the internet and the...Customers and their needs
Understanding customers and their needs are crucial to any business or organisation. It involves gathering and analysing information about the...An organisation’s responses to customer relationships
Understanding an organisation’s responses to customer relationships is essential to managing customer interactions and building long-term customer loyalty. It involves...Principles of customer relationship management
Customer relationship management (CRM) manages interactions with current and potential customers. It involves using strategies and tactics to build and...Introduction to Embedding Sustainable Development Goals in the Workplace
The topic "Introduction to Embedding Sustainable Development Goals in the Workplace" teaches students about the United Nations' Sustainable Development Goals (SDGs) and how they can be integrated into business practices. The course covers the 17 SDGs, and the role businesses can play in achieving them. Through online learning, students will learn about the economic, social, and environmental impacts of business operations and how to implement sustainable practices in the workplace. This topic is essential for anyone looking to drive positive change and make a positive impact in their organisation and beyond.Contribute to embedding sustainable development goals (SDGs)
The topic "Contribute to Embedding Sustainable Development Goals (SDGs)" teaches students how to actively contribute to integrating the United Nations' SDGs into business practices. The course covers the 17 SDGs and the role individuals can play in driving change within their organisation. Students will learn about business operations' economic, social, and environmental impacts and how to implement sustainable practices in the workplace. Through online learning, students will develop the skills and knowledge needed to contribute to the embedding of the SDGs in their organisation. This topic is essential for anyone looking to impact and drive sustainability in their workplace positively.SDG1 – Minimising the Effect of Poverty in the Workplace
Learn about the ways in which poverty can affect the workplace and how to minimize its impact through employment opportunities, worker support systems, and investing in education and training. Find out how to create a more inclusive and equitable workplace environment for all employees.SDG2 – Minimising the Effect of Hunger in the Workplace
Learn how to reduce hunger in the workplace by implementing strategies such as offering nutritious meal options, supporting food banks and pantries, and promoting financial literacy and stability. Find out how these actions can benefit your employees and your organisation as a whole.SDG3 – Embedding Good Health and Well-being in the Workplace
Learn about the importance of good health and well-being in the workplace and discover practical strategies for embedding these values in your organisation. From promoting healthy habits and reducing stress to implementing supportive policies and programmes, we'll provide you with the tools and resources necessary to create a thriving and productive work environment for all employees.SDG4 – Embedding Good Quality Education and Training in the Workplace
Learn about the importance of good quality education and training in the workplace and the actions that can be taken to embed it into your business practices. Find out how a lack of suitable education, gender inequality, and poor worker support systems can negatively impact employment and progression opportunities within an organisation and how investing in education and training can positively impact different practices in the workplace.SDG5 – Promoting Gender Equality in the Workplace
Learn about the importance of promoting gender equality in the workplace and the actions that organizations can take to create a more inclusive and supportive work environment. Discover how promoting gender equality can lead to increased productivity, improved retention, greater innovation and creativity, increased competitiveness, and a better reputation.SDG6 – Promoting Clean Water and Sanitation in the Workplace
Learn about the importance of promoting clean water and proper sanitation in the workplace and discover the actions that organizations can take to support these goals. From signing the WASH pledge to implementing good hygiene practices and investing in renewable water sources, there are many ways that organizations can promote clean water and proper sanitation in the workplace.