Principles of market segmentation
Market segmentation divides a market into smaller groups of consumers with similar needs or characteristics. It is a crucial element...
Principles of Marketing and Evaluation
Learn the fundamental concepts and strategies of marketing and evaluation with our comprehensive module. Discover how to analyse consumer behaviour, create effective marketing campaigns, and measure their success with our free online course.
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Assess market opportunities for new products
Assessing market opportunities for new products and services involves evaluating the potential demand for the product or service and the... -
Principles of marketing strategy development
Marketing strategy development involves creating a plan to market a product or service to a target audience effectively. Here are...