The basis on which market research is commissioned
Market research gathers and analyses consumer, market, and competitor data to identify business opportunities and inform marketing strategies. It is...
Principles of Market Research
Learn the fundamentals of market research in our module, Principles of Market Research. Discover how to collect and analyse data to inform business decisions and improve marketing strategies.
How to design market research projects
Market research is gathering, analysing, and interpreting information about a market, a product or service to be offered for sale...Principles of marketing data collection
Marketing data collection is the process of gathering, organising, and analysing information about consumers, competitors, and market trends to make...Principles of marketing data interpretation and evaluation
Marketing data interpretation and evaluation refers to analysing and understanding the data collected from marketing campaigns and efforts. The marketing...