The role of digital marketing
Digital marketing uses channels and technologies to promote products, services, or brands. It encompasses many marketing activities, including search engine...
Principles of Digital Marketing
Learn the fundamental principles of digital marketing and how to effectively reach and engage your target audience through various digital channels such as search engine optimisation, social media, email marketing and more.
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The use of search engine optimisation (SEO)
Search engine optimisation, or SEO, is the process of improving the ranking of a website on search engines like Google.... -
The requirements of marketing research using the internet
Marketing research is gathering, analysing, and interpreting information about a market, a product or service to be offered for sale... -
The uses of digital marketing devices and messages
Digital marketing uses various channels and technologies to promote and sell products or services. These channels can include social media,... -
How to use digital technology for marketing purposes
Digital technology has transformed the way businesses market their products and services. With the proliferation of the internet and the... -
Ethics and Legalities of Digital Marketing
Explore the crucial topic of ethics and legalities in digital marketing. Learn about the fundamental principles of ethical behavior, current and emerging concerns, and the impact of legal and regulatory requirements on digital marketing.