Customers and their needs
Understanding customers and their needs are crucial to any business or organisation. It involves gathering and analysing information about the...
Principles of Customer Relationships
Learn the principles of building and maintaining strong customer relationships in this comprehensive module. Discover techniques for effective communication, providing excellent service, and creating a positive customer experience.
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An organisation’s responses to customer relationships
Understanding an organisation’s responses to customer relationships is essential to managing customer interactions and building long-term customer loyalty. It involves... -
Principles of customer relationship management
Customer relationship management (CRM) manages interactions with current and potential customers. It involves using strategies and tactics to build and...